Equivalenza is the leading brand specialized in high-quality perfumes, cosmetics, and home fragrances at affordable prices, putting the customer at the center of everything it does. With a clear focus on customization and sustainability, the brand creates, develops, and distributes products to experience beauty through the senses and emotions. Currently, it has a wide network of owned and franchised stores totaling 625 points of sale located in 22 countries, along with e-commerce in Spain, Italy, and Portugal.

In its core segment, the brand offers over 130 fragrances crafted with high-quality European essences for every moment or occasion. In line with its philosophy of environmental respect and accessibility for customers, perfume and home fragrance bottles, as well as facial creams, can be refilled in-store when they run out.